The Proof of the pudding… is in the eating
Much like searching for the proof of a pudding, the value of great design is clearest when you give it a go. It all starts with a conversation.
Towards the end of 2020, Upshot collaborated with fellow FDD member Figgy's Puddings to create a bespoke pudding pack to send out as an introduction to their Christmas 2020 offer. Read on to find out more.
"Showcasing our packaging credentials and spreading Christmas cheer.
"In a year where anxiety has been high across the world and many small businesses have struggled – particularly in food and drink – we wanted to offer our services to foodies that just want some external advice. Whether that’s just a listening ear, specific advice about their brand or marketing, or anything in-between, we’re there to help. We just needed a way to grab their attention.
"The expression ‘The proof of the pudding is in the eating’ was the perfect message. Of course it lent itself perfectly to packaging up a Christmas pud. But more than that, it pointed to the idea that if you don’t try, you’ll never know – take us up on our offer and see where it could take you.
"We made contact with a fabulous local artisan pudding manufacturer who we’d had some contact with earlier in the year, and decided on a bespoke hexagonal-shaped box. The finishing techniques were key to the impact of the piece, with gold foil, white ink and die-cut holes representing ingredients or crumbs around a spoon shape on the top. Open the lid and the crumbs have diminished – the eating has commenced.
"We're already seeing a positive response to this initiative – food and drinks businesses are really thinking about their brand and packaging at the moment. If your business didn't get a pud (sorry!) but if you'd still like to have a chat the offer is open. We're here to offer any advice or practical help we can so please do email [email protected] to arrange a call." Owen Jones, Creative Director of Upshot.
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